Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC). According to Ampere’s latest study, women make up 48% of the current gaming market, and roughly 922 million players are female.

Ampere’s research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm’s latest study is the revelation that a lack of time or money isn’t what’s keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don’t spend more time (and money) on gaming.

To that I say: No shit.

Continue Reading at GameSpot Video game companies are overlooking potential female players, according to new research by Ampere Analysis, a London-based data and analytics firm focused on gaming, media, and sports (via VGC). According to Ampere’s latest study, women make up 48% of the current gaming market, and roughly 922 million players are female.Ampere’s research states that women largely prefer narrative-driven single-player games over multiplayer games. But perhaps the most interesting bit of info to come out of the firm’s latest study is the revelation that a lack of time or money isn’t what’s keeping women out of gaming. Instead, women were more likely to cite difficulty finding games that suit their needs and offputting player communities/behavior as the main reasons they don’t spend more time (and money) on gaming.To that I say: No shit.Continue Reading at GameSpot  Read MoreGameSpot – All Content