Between the upcoming sequel, Sonic the Hedgehog 3, as well as the recently announced Shinobi movie, and Prime Video’s Like a Dragon series, Sega has done very well for itself in Hollywood in the last few years. However, the company has even greater ambitions of becoming a media giant in the tradition of Disney, and a former Disney executive is trying to make that goal a reality.

After spending 17 years at Disney, Justin Scarpone was hired to as Sega’s head of global transmedia earlier this year. While speaking with GamesIndustry.biz, Scarpone noted that most video game companies haven’t followed Disney and Marvel’s examples of utilizing their properties across all media. But he plans to change that at Sega.

“Gaming is [today] the irreplaceable form of entertainment for the entire world, far greater than any other form of entertainment, [and] it’s high time that there is a replication of the studio system from Hollywood for the gaming industry,” said Scarpone. “Game companies don’t have that content flywheel history that Walt Disney basically invented, of taking that IP and having a five-year, ten-year roadmap of content, like [Marvel executive] Kevin Feige does for the films. And connecting that into all the other businesses and evolving story over these different experiences, you know, content product and services.”

Continue Reading at GameSpot Between the upcoming sequel, Sonic the Hedgehog 3, as well as the recently announced Shinobi movie, and Prime Video’s Like a Dragon series, Sega has done very well for itself in Hollywood in the last few years. However, the company has even greater ambitions of becoming a media giant in the tradition of Disney, and a former Disney executive is trying to make that goal a reality.After spending 17 years at Disney, Justin Scarpone was hired to as Sega’s head of global transmedia earlier this year. While speaking with GamesIndustry.biz, Scarpone noted that most video game companies haven’t followed Disney and Marvel’s examples of utilizing their properties across all media. But he plans to change that at Sega.”Gaming is [today] the irreplaceable form of entertainment for the entire world, far greater than any other form of entertainment, [and] it’s high time that there is a replication of the studio system from Hollywood for the gaming industry,” said Scarpone. “Game companies don’t have that content flywheel history that Walt Disney basically invented, of taking that IP and having a five-year, ten-year roadmap of content, like [Marvel executive] Kevin Feige does for the films. And connecting that into all the other businesses and evolving story over these different experiences, you know, content product and services.”Continue Reading at GameSpot  GameSpot – All Content