My favorite part about Steam sales isn’t the deep discounts on games that’ll likely sit in my library unplayed for the next decade. No, the thing that gets me most excited when the next big promo rolls around is the key art. Over the years, Valve has commissioned some amazing creatives to bring a human touch to proceedings, and it’s making sure its Spring Sale artists are getting their flowers as gen-AI continues to infest and rot creative integrity.
As gen-AI continues to proliferate sub-standard, soulless slop, Valve’s patronage of human creators has never been more important.
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