Méliuz has become the first publicly listed company in Brazil to adopt Bitcoin as a treasury asset, purchasing $28.4 million in BTC.
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Brazilian fintech firm Méliuz has announced a $28.4 million Bitcoin purchase, making it the first publicly traded company in Brazil to hold Bitcoin as a treasury asset. The decision received strong shareholder backing and reflects the growing institutional demand for cryptocurrencies in the country.

The company acquired 274.52 BTC at an average price of $103,604, building on its previous March 6 shopping of 45.73 BTC. With this, Méliuz’s total Bitcoin holdings now stand at 320.2 BTC, worth over $33 million at current market prices.

Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.

And today, we took another step forward:
Acquired 274.52 BTC for US$ 28.4M
Average price: US$ 103,604
Achieving a BTC Yield of… pic.twitter.com/y12JlKwW6N

— Israel Salmen (@IsraelSalmen) May 15, 2025

There has been a major spike in the number of firms investing in the world’s largest cryptocurrency. Companies like Metaplanet, Méliuz, and Republic have joined the ranks of big BTC investors like Strategy and Tesla.

Méliuz stated that its primary goal is to accumulate Bitcoin in a way that benefits shareholders. The company’s release reads:

“The company’s main mission is to accumulate Bitcoin in an accretive way for shareholders, using its cash generation and corporate and capital market structures to increase exposure to the asset over time.”

Bitcoin was trading around $104,000 at the time of the announcement, nearing its all-time high of $109,000. The news also resulted in a sharp rally in Méliuz’s own stock, which has now more than doubled in value.

A milestone in brazil’s crypto ecosystem

The move has been praised by Bitcoin proponents as a bold step in a region that has shown increasing interest in cryptocurrencies. Notably, Brazil has ranked among the top 10 countries for crypto activity.

According to a Statista report, the country was the seventh-largest in terms of crypto transactions in both centralized and decentralized platforms in 2023. P2P usage also ranked high globally, placing Brazil at 15th among 146 countries.

Meanwhile, the government is working on regulating this fast-growing sector. The Brazilian Senate recently approved new income-tax legislation that could impose up to a 15% tax on crypto earnings from international exchanges, pending presidential approval.

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